Marketing & Advertising Your Hair Salon
In the US, approximately $20 billion worth of service and products was spent by consumers. It is also foreseen that this growth will continue in the following years. Due to this, it is clear that the industry is here to stay.
However, this also means that there will be more and more competitors. The need for your salon to stand out is more apparent than ever.
To do that, here are some marketing and advertising strategies that will help your salon get the upper hand.
This list is divided between paid and free marketing solutions.
Make Use of the Best Salon Software
In today’s day and age where everything is digital, having a salon software that assists in the day to day business is crucial. However, the are many options in the market when it comes to this software, but the most important consideration must be incompatible with the software and your business.
Considering that most hair salons are humble businesses, the need for affordability and efficiency is a must. One of the most popular trusted software by hair salons across the globe is SalonLife. Its software offers assistance in POS, inventory, client profile, Employee, payroll, and appointment management.
Aside from, it is one of the most affordable option as it only cost $7 a month per user.
Employing the use of a salon software such as SalonLife improves the management of salons significantly without the added cost of hiring new employees. A business owner will benefit from this greatly as they can have a seamless system of management. This way, salons can directly focus on the quality of services that they will provide clients.
Here are some of the paid marketing and advertising solutions you can use for your salon business:
Search Engine Marketing for Salons
Today, more and more people are turning to search engines for answers in their questions. These questions range from where they want to eat or where to find the best salon. Investing in SEM search engine marketing will help your business become significantly visible.
There are currently three major search engines namely Yahoo, Bing, and Google. These search engines allow you to pay for keywords related to your business. This way, when costumers search for it only, the top search will be your business details. You also have the ability to customize the ads that you want to use so it would resonate with your potential customers.
Using SEM successfully will result in your boosting your online presence. More customers will also know about your brand and services offered. A good tip to achieve success in this is by having a beautifully designed website and by encouraging costumers to post positive reviews about your services.
Social Media Marketing for Salons
Social media has been a big part of today’s culture. It is an effective way to distribute information and creates trends. Utilizing social media in a strategic way will greatly help your salon’s marketing and advertisement strategies.
To make the most out of social media marketing, you can use paid advertisements on Facebook and Instagram or even on YouTube. This is an effective strategy because these platforms have algorithms that target your desired demographic. However, to make it effective, you need to plan well.
- Your planning should begin in identifying your preferred demographic.
- You do this why asking yourself who are the costumers that you want to attract.
- After that, you need to make a standout content. The content must be appealing or interesting to get the attention of your demographic. This way, you get higher chances of making the viewers into paying customers.
- Driving people to your website or engaging with your Facebook content is the quickest way to get more hair salon clients.
Email Marketing For Salons
Gone are the days where you have to message clients one by one to maintain a relationship. With the birth of Email Marketing software, all of that is taken care of by a few clicks in the keyboards. Availing an Email Marketing Software will help you send out information such as deals and promotions details in an automated manner.
In fact, some Email Marketing Software does more than that. A few software includes features of chatbots where customers can ask inquiries and be quickly answered base on your previously inputted information. This way, costumers will feel that they are entertained immediately regardless of the time of the day. Aside from that, Email Marketing Software’s are also customizable.
From here on, we are going to discuss about the free marketing solution and how to utilize them to as effective as the ones that cost money.
Cross Promotion
In the industry, most services are inter-related which why it is possible to make collaboration with other businesses. To do this, you find a partner business that you could collaborate within a promotion. In return, you could ask them to put your brand up on their website or social media.
Brand Presence
Having a strong brand presence is essential in marketing and advertisement. This does not need to always be on a premium basis. There are free marketing tools that small salon business can use to boost their presence. For example, the simple act of registering your business details in GMB Google My Business can go a long way. This will help your business be searched by locals when finding a hair salon in a nearby location. To add effectivity, it is best to encourage customers to leave positive reviews also.
Working with a digital marketing company will definitely give you better results and will consequently help grow your salon brand quicker. Marketing1776 is a law firm marketing agency that works with attorneys, law firms, and beauty salons as well. So, consider reaching out to your local marketing agency and they will help you take your beauty salon to the next level.
Final Thoughts
Whether you are planning on using a paid or free method of advertising and market, what is essential is that you do it right. The effectiveness of these strategies depends on the execution. However, once these are done right, success to your hair salon business is inevitable.
