3 Celebrity Makeup Brands That Are Worth The Hype

These days, it seems like every celebrity we see on a red carpet is wearing their own brand of makeup. While this makes sense for some celebrities like Lady Gaga or Rihanna who are known for their iconic, signature makeup looks, it is an odd business venture for others, who previously have shown little to no interest in the world of makeup. With countless celebrity beauty brand products saturating our feeds on social media sites like Instagram and TikTok, it can be difficult to navigate which products are actually worth the hype, and which brands are highly overrated. Using high quality makeup not only saves you from wasting money on products you won’t use, but is also important in maintaining the health of your skin and avoiding medical complications that could result in a visit to a clinic like Northwest Surgery Center.

While there’s no denying that many celebrity makeup brands are overrated, here are just a few that are actually worth the hype.

1. Fenty Beauty

Rihanna was one of the first mainstream celebrities to launch a makeup brand sold in major beauty retailers such as Sephora and Ulta. Fenty was celebrated upon its early launch for its inclusive range of foundation and concealer shades that are wearable for just about all skin tones, as well as unique shades of eyeshadow, lipstick, and more that allow consumers to replicate Rihanna’s most memorable red carpet looks.

2. Haus Labs

Lady Gaga is known for her eccentric makeup looks, so it just makes sense that she has her own beauty brand. While Haus Labs was initially released in 2019 in collaboration with Amazon, the brand has expanded into a high end luxury brand sold at Sephora. Lady Gaga fans and beauty enthusiasts alike love the brand’s full coverage foundation and highly pigmented liquid eyeshadows.

3. Item Beauty

While many people might not consider Addison Rae to be a mainstream celebrity, she is one of the largest online content creators in the world, thanks in part to her many fans who can’t get enough of her gorgeous, glowy makeup looks. Now, fans can recreate Addison’s looks at home, with products from her very own beauty brand. Item Beauty carries a wide range of face, eye, and lip products, but is most well known for their hydrating lip oil, which was sold out in Sephora for the first few months of its release.