Why Marketing Is a Good Career Choice for a Work from Home Mom

Some moms would love to stay at home with their children when they are babies but aren’t given the option because that paycheck is a much needed commodity. Others stay at home while the kids are little but would also love to work from home instead of returning to the office once the kids go back to school. Actually, there is a way to enable mothers to work from home with a ‘real’ career and a chance to choose their own hours around their schedule. Marketing is a good career choice for a work from home mom and here are a few reasons why.

Marketing Is a Discipline that Can Be Learned From Home

Most people have an idea of what marketing is all about, after all we are confronted by it day in and day out. However, marketing is also a degree program and can be studied from home through an online bachelor of science in marketing from accredited schools such as Arizona State University. If you are looking for an occupation that pays well, can be done in the hours you choose and can be mastered with an online marketing degree, this is the perfect choice for you.

A Career Well Suited to Mothers

Without trying to sound sexist, marketing really is a great career that is well suited to mothers. There is a reason why and it has nothing to do with her sex but rather her experience! It doesn’t take online marketing degree programs to teach a mother how to listen to what someone else is saying. Did you know that’s a huge part of marketing? Marketing is so much more than advertising or sales. It is like the two rolled into one with client profitability thrown into the mix. A successful marketer needs to learn to listen to the client to see what he or she is hoping to accomplish, hear what consumers are saying they want and then finding a way to justify the two so that an acceptable marriage can be made. Isn’t that what mothers do every day of the week?

The Art of Reading between the Lines

When dealing with kids from infancy through adulthood they are often saying something different than the words coming from their mouths and that’s just one of the qualities of a great marketer – hear what is meant, not what is said! A good example is that customer who tells you “It’s too expensive for what I’d be getting,” when he actually meant “I’d like to have all those bells and whistles but I really can’t afford them.” A marketer would need to overcome that objection with a solution that is acceptable to both the client and the consumer.

That’s motherhood and that’s marketing. So, you don’t want to eat your vegetables? What about a magic green smoothie? You see, there’s always a way to give them what they want in a form they can ‘afford’ and that’s marketing and motherhood in a nutshell!