Work &
Finance > Work At Home
Home-Based Answering Service
GETTING
STARTED | TYPES OF
HOME-BASED ANSWERING SERVICES | HOW
TO OBTAIN CLIENTS | YOUR
"HOME" OFFICE | TEN
EASY STEPS TO ORGANIZE YOUR BUSINESS | THE
ART OF NETWORKING | MARKETING
YOU MUST DO | ADDITIONAL TIPS
FOR SUCCESS | START-UP COSTS
AND HOW TO FUND THEM | FINANCIAL
AND LEGAL CONSIDERATIONS
TEN EASY STEPS TO ORGANIZE YOUR BUSINESS
1. Obtain the proper equipment for your business. Make
sure the phones or headsets are easy to use. If you use a
table and chair, make sure they are comfortable and easy
to sit in. Obtain a message "rack" with slots to
place your clients’ messages so that when they call in
you’ll have them handy to read. Install a time clock so
that you can punch in the time when the message was taken.
Both the message rack and time clock should be within arms
length so you do not have to leave your chair--and the
phones! Discount office supply stores can provide these
items inexpensively.
2. Make it easy to record basic message information.
You can buy message slips from your discount office supply
store or you can use scraps of paper that you cut up for
use. Whatever the vehicle, make sure there is room to
write down the customer’s name, phone number and any
message. You should also leave space for the date/time and
to whom the message will be addressed. Have plenty of pens
handy! Don’t run out of ink.
3. Have an organized system for your messages. Once
written, the message should be filed in the message rack
to read later to your client. Once you’ve passed the
message along, mark "SENT" on the slip and then
file it in a folder marked with your client’s name. Save
the messages for at least a month (or longer, if the
client requests).
4. Use index cards to record basic customer information
about each of your business clients. This information
should be kept handy and given to customers if necessary.
Knowing all about your clients’ business will make you
more effective on the phone.
5. Price your services competitively, keeping in mind
your own monthly expenses. Add your expenses up on an
annual basis like the basic monthly phone charges,
equipment, office supplies and divide the total by 12 to
determine a monthly overhead cost. Obviously, the revenue
you generate must exceed this number each month to make a
profit. The average rates you can charge for your services
can range from $30 to $50 per month, the specific price
related to the basic monthly phone charges you must pay in
your area. Determine a base number of calls that you can
accept under your standard rate (50, 75, 100). For any
calls you receive over that in a given month, bill you
client on a per call basis (.25, .50, .75). You can
contact competitors and find out what they charge to
determine what your price range should be if your aren’t
sure of the rates you want to set.
6. Contract for your services formally. Put together a
standard contract for both you and your client to sign.
The "Business" section of your local library
will probably have some standard contract forms that you
can amend for your use. You could choose to engage an
attorney for this task, too. The contract should have a
minimum length to it, like 6 or 12 months, with options to
renew it at expiration. You need to plan on a certain
amount of business and income and you can’t do that
without a minimum service contract length.
7. Select a business name that is descriptive but not
limiting. If you are not incorporating, you can use your
name in the company title if it’s simple and easily
pronounce-able, such as "Marge Dean’s Telephone
Services" or, better yet, "Marge Dean’s
Telemarketing Services" which encompasses more tasks
in a potential client’s mind. If your name is difficult
to say, consider using the town name as in "Dallas
Tele-marketing Services". Since that may already be
taken, you can also go generic as in "Diversified
Telemarketing Services" or "Associated Answering
Services". Keep it simple and open.
8. Select the type of business you want to be.
Incorporation carries the most prestige but it isn’t
always the most practical for a very small business. You
can always start as a sole proprietor and work your way up
as the business expands. A sole proprietor is the simplest
form of business structure although you are personally
liable for all business debts. A partnership will be
necessary if you have someone else sharing the profits and
expenses of the business with you. An accountant and/or an
attorney can illustrate the advantages and disadvantages
of each entity and help you determine what course to take.
9. Obtain enough supplies to launch your business. Be
well- equipped with the basics: pencils, pens, note paper,
index cards, paper clips, rubber bands, staplers and this
type of office needs should be purchased in quantity. You
achieve a savings by higher volume purchasing and also
avoid possible work stoppage because you are out of
supplies constantly. Don’t forget a ledger notebook to
record revenue and ex-penses. Also include a calendar to
note important dates. Order business stationary and
envelopes along with business cards. Remember, you are
trying to create a positive, professional image. If you
wish, hire a graphic artist to design a logo for your
business. This should appear on the card, letterhead and
envelope. Order blank paper of the same color as your
letterhead to write letters or memos longer than one page.
Shop around for printers. There are often
"specials" that printers run to attract
business, usually on items like business cards and
stationary. Your initial order will be more costly because
of set-up charges to put your information on plates to
print. Once done, however, it is inexpensive to order
reprints when your supplies dwindle.
10. If your business outgrows your house, shop around
for a good location. Don’t consider moving out of your
"home" office unless you’ve redone your
expense calculation, divided it by 12 and seen that your
new monthly expenses can be eclipsed by your revenues. If
you decide to find an office, consider sharing a space
with other professionals in a building, where business
needs like a photocopier, fax, receptionist, etc. can be
shared among the occupants. You’d still have your own
private office, but it will save dollars to combine other
resources. Shop for office furniture to get the best price
possible. Check the newspaper for notices about bankruptcy
auctions and Sheriff’s sales where you can often obtain
nearly new, higher quality equipment for little money. You
will need a desk, table, filing cabinet, chairs,
typewriters or computer, calculator, book/utility shelves
and a wastebasket to get started.
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ART OF NETWORKING
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