Promoting Your Salon: Tips for Salon Marketing
Those in the beauty industry will know that marketing a salon is far from easy, but the importance of online marketing in the digital age makes it an absolute necessity. Whether you run a beauty, hair or tanning salon, the uncertainty of the current economic climate makes it absolutely vital to maximise your efforts both online and off to keep ahead of the game. To help you out, we’ve assembled this collection of tips to help you find customers and keep them, all with the aid of some simple media marketing.
Finding Customers
It’s really important to find potential customers to convert into paying clients. Here are some of our most successful tips for turning window-shoppers into money-makers.
Use Calls to Action
Your business website, web directories and your Facebook pages should all include calls-to action. This could be anything from ‘Call for a free consultation’ to printable coupons or a small discount code for first-time customers. Providing monetary incentives is a great way to make your business more competitive than your rivals and helps to entice new customers to give you a try.
Promote a Daily Deal
If you need business to pick up quickly, then try a daily deal. A daily deal is where you partner up with another website with a high volume of web traffic that promotes your offer on a large scale. The discount will need to be more extreme than your other incentives, as you’ll be asking clients to pay on the spot, but the price cut will be worth it when your investment begins to pay off. If you don’t want to pay another party to run it, try running a daily deal yourself on your website and social media pages.
Run a Contest
Use your website and social media pages to run a contest, making sure that you have a suitably enticing prize on offer. This will allow you to engage your current audience as well as broadening your customer base when Facebook friends see it popping up on their newsfeed. You could even make sharing the status a requisite part of the competition.
Keeping Customers
As well as attracting new customers, salon marketing should also help you to strengthen your relationship with existing clients. Having customers visit once is great, but it is repeat business that will really help your business to grow. Phorest Salon Marketing Software is a great marketing tool for those who don’t know where to start. For those who want to give it a bash by themselves, here are some tips to help you.
Email Marketing
Email marketing is probably the most important way to stay in touch with your customers. Everyone has an email address, and most people check them daily, meaning that any promotions you send are going to be seen. To encourage your customers to visit again, use a strong subject line whenever you contact them to draw them in, such as ‘sale’ or ‘limited time offer’. Make sure they won’t be able to resist the promise of what’s inside.
Social Media
Make sure that your social media offerings are engaging, and kept up to date with relevant content like pictures, videos, news update and testimonials. It adds a nice personal touch when you take the time to reply to any feedback from your customers.
Text Message Marketing
Texting is a simple yet effective way to keep your customers up to date with your latest offers and promotions. As an added bonus, send them a second offer for a friend to kick-start your word-of-mouth marketing campaign.
Start a Blog
Keeping your customers in the know when it comes to the latest offers and promotions is one useful function of a blog, but it can also be used to improve your standing in search results. Post fun, relevant articles, such as health and beauty tips, to keep them coming back for more. To make sure that they’re being seen, be sure to share them on your social media pages too.
