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Part 4
How Do I Promote?
Now that you have your ezine named,
designed, formatted and ready to go, who do you send it to??
To get subscribers, you need to promote your new ezine. There
are several ways to do this that are effective and free.
Included in these are:
*Ad Swaps
*Writing Articles
*Announcement Lists
*Networking on Discussion Lists and Message Boards
*SigTag
*Joint Ventures with Fellow Publishers
*PopUnder Window
*Submitting to Directories
*Link Exchanging
Some of these methods take a lot of time, so what you want to do
is work out a system and get on a regular schedule to save time.
*Ad Swaps - You will need a few subscribers before you can
participate in ad swaps. Ad swapping is simply running
another publisher's ad in your ezine and in return he/she will
run your ad in their ezine. Most
publishers will participate in ad swaps, however there are a few
that are quite fussy about the number of subscribers you have.
In my experience, I have only run a cross a few who will not
swap with the smaller ezines.
To find fellow publishers to swap with, you an read other
ezines. The publisher will very often have his swap
request in his ezine. There are also ezine swap lists,
ezines, and directories. Below are a few to help
you get started:
http://solair.eunet.yu/~rottis/swap/
http://ezine-swap.com/
http://www.internetmarketing-success.com/ad-swaps.htm
http://www.freezineweb.com/ad-swaps1.html
http://www.ezinelocater.com/specialty/adswaps.shtml
To find more places, simply go to http://www.google.com
or your favorite search engine and do a search for ad swaps.
*Writing Articles - This has to be one of the most powerful
methods of promoting yourself and your ezine/website.
Writing quality articles gets you established as an authority
and people will begin to trust you and believe in what you say.
Do Not Abuse This Trust!
Publishers and Webmasters all over the web will publish your
articles and you will begin making a name for yourself.
There are a few things to remember when writing an article.
Do not make the article a sales letter. You want to provide
helpful, real information that the reader can actually use.
You can put your business info in the resource box at the end of
the article.
Provide the links/email so the reader can go directly to the
resource and utilize it and the instructions you provided.
Add your own personal experiences where applicable. People are
interested and do benefit from others who have "Been There,
Done That"! ;-)
Provide basic, real information that can be easily understood
and utilized. People are not interested in big college
words, they want useful information!
Follow these guidelines and you should be able to write quality,
helpful, publishable articles. After you have written your
article, you will need to submit it. Here area few places
to get you started:
mailto:reprintedarticles-subscribe@yahoogroups.com
mailto:aabusiness-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:QC_Reprint_Articles-subscribe@yahoogroups.com
http://www.MakingProfit.com
http://www.ideamarketers.com
http://www.marketing-seek.com/articles/submit.shtml
http://amazines.com/
*Announcement Lists - This is not the most power packed method
but for a few minutes work each day it does bring in some
subscribers. Subscribe to some lists, get your system set
up and send away. I have
my announcement for each list saved in a folder on my desktop
ready to just click and send. I also keep note of the date
each announcement is to be sent so I know exactly which ones go
out on which day. Each day it takes me about 5 minutes to
send out my announcements.
Get started with these lists:
mailto:PromoteMyGroup-subscribe@smartgroups.com
mailto:Advertise_Your_Club-subscribe@yahoogroups.com
mailto:allGreatGroups-subscribe@yahoogroups.com
mailto:Announce_Your_Group-subscribe@yahoogroups.com
mailto:AnnounceYourGroup-subscribe@yahoogroups.com
In the next part of the series, I will discuss networking with
discussion lists and message boards and also joint ventures with
other publishers. Until then, please feel free to email if
you have any questions about this or any other article.
Good luck to you and see you next week. ;-)
| About the Author: Terri
Seymour and her husband Terry offer a no-cost, non-MLM
home business opportunity. They strive to help you build a
successful home business. They also provide a website
building service. Take advantage of the gifts,
resources & more provided for your home and business at
http://www.seymourproducts.com FREE ecourse at:
business-building-ecourse@getresponse.com |
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