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Part 1
WHAT IS AN EZINE?
I have been getting numerous emails
lately from people who want to start publishing an ezine, but
really don't know where to start. So, I am going to write
this series of articles from start to finish in the hopes of
helping some of my associates get started with their own
ezine! Please feel free to email me if you have questions
about anything stated in these articles.
First of all, what is an ezine? An ezine is simply an
electronic magazine or newsletter sent out periodically to a
list of Opt In subscribers. Opt In means they have
voluntarily signed-up to receive your ezine and were not added
to the list without their knowledge or permission.
This is one of the reasons an ezine is so valuable to your
business. Your subscribers have given their consent to
receive announcements, promotions, ads, recommendations, etc.
from you!
BUT, let me stress this, you must treat your subscribers with
respect, provide valuable and helpful content and be there for
them when they want or need you. You do not want to USE
them as a mailing list for every ad that comes down the pike.
Ok, to get started, one thing you should do is look over a few
successful ezines to get a feel of how they are done. Each
publisher will add his/her own style, personality, and soul to
their ezine which in turn is
what makes it unique and successful.
A few ezines I would recommend are:
Rim Digest at http://www.rimdigest.com
Simple Biz Ezine at http://www.simplebizpublications.com
Ideas By Post at http://www.ideasbypost.com
and also, My Own Ezine at http://www.myownezine.com
;-)
These ezines are very well written and each publisher has a very
distinct style and personality to go along with the useful
content.
What you want to do with your ezine is establish a trust
relationship with your readers. You want them to get to
know you and learn that they can trust you and your
recommendations. Be there for them if they have
questions, if they need advice, or support, or if they just want
to talk with someone who has more experience.
Your ezine is much, much more than an advertisement for your
business. It is a bond between you and your readers.
Treat it as such!
Ezine publishing can be a very rewarding, fun, challenging and
if done right, profitable venture!
In next week's article, I will be dealing with layout, design
and format and also naming your new ezine.
| About the Author: Terri
Seymour and her husband Terry offer a no-cost, non-MLM
home business opportunity. They strive to help you build a
successful home business. They also provide a website
building service. Take advantage of the gifts,
resources & more provided for your home and business at
http://www.seymourproducts.com FREE ecourse at:
business-building-ecourse@getresponse.com |
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