Projective Space Poised to Disrupt the Fashion Market?
A shift in culture is emerging as a result of higher Internet speeds and the resulting greater customer connectivity to smaller businesses. As a result, a major change in the fashion industry is occurring; the fashion market has been disrupted by smaller outlets and designers utilizing popular sales platforms such as Etsy, eBay, and Shopify.
Projective Space and the Changing Nature of the Fashion Market
Equally likely to change the dynamic of the fashion industry is the recent startup Projective Space, which provides a connection to a more selective type of buyer, and thus more capital to small fashion houses that have historically had to compete with the wider distribution of big names like Prada and Gucci in acquiring goods. Smaller designers will now have a larger voice; for many, this is a tip in the great power balance of fashion that titanic brands have held to for generations.
How the Internet Changes the Landscape of the Fashion Industry
This shift in tides to smaller outlets largely comes on the heels of two major points of progress in the last decade: The ability of smaller fashion outlets to gain a much wider customer base to purchase their stock, and the normalization of purchasing goods with excellent shipping incentives so famously used by companies like Amazon and eBay.
What this change means for entrepreneurs in the fashion industry is profound. A single person designing their own high-quality brand or cultivating a selection of top-tier clothing from larger designers can create an account through Etsy, let customers use a simple, high-resolution interface to browse their products, and then easily take payment information and ship to the customer on the same day.
This connection between small businesses also reduces fixed expenditures such as rented space, employee payment (since fewer employees are required), and other costs that weigh startups down or prevent them from even getting on their feet. It also means that consumers will have access to top-quality brands and fresh, new styles without the expensive intermediaries that the fashion world has become accustomed to.
Projective Space and Its Appeal to Entrepreneurs in the Fashion World
Where Projective Space applies the principle of sites like Etsy and Shopify is in its ability to give a leg up to small companies that would not otherwise be able to compete with larger brands. By providing inexpensive rental space for clients to build their companies, as well as premium distribution channels, Projective Space enables newcomers to start businesses without the hassle of securing huge funding or finding small-scale distribution methods.
This win-win scenario for businesses and their clients is likely to grow as high-speed Internet becomes a reality for more and more private citizens, and as the Internet continues to be an equalizer in the field of business. Paired with proper content marketing strategies, more businesses are poised to enter the industry with real shots at success.
For these reasons, entrepreneurs in fashion will likely be the next big names in the fashion world. Since that entrepreneurship will come at a less expensive price, this means that a newer market will give voice to innovators who may not have had their chance to develop their talent otherwise. To these ends, Projective Space may just be one more success story in the creation of a truly meritocratic market where talent is king and success will be based on quality of work rather than connections and the ability to draw on huge start-up costs and big-name distributors.
