Marketing Tips and Tricks for E-Commerce Sites
Are you running an e-commerce site? If so, you might have wondered why you’re not getting more visits, or more frustratingly, more conversions. But don’t despair: if you want to do a better job of promoting and selling your products online, there are so many things you can do! Why not start by working through these five tips and tricks?
- Make your website beautiful
In the same way that you’d walk straight out of a physical shop that was disorganised, gloomy and uninviting, customers will close the tab if your online store is cluttered and ugly. The bottom line is, if your website doesn’t look good,customers will go elsewhere. So, design your website’s appearance, functionality with ‘wow’ factor in mind.
- Use high quality photographs
Online shoppers don’t get to pick up your product and inspect it in the same way customers in the high street do. Therefore, the perceived value and trustworthiness of your product is entirely determined by the quality of the photographs you’re using on your website. So, to make more sales, invest in the following things:
- A good quality camera
- A tripod (to avoid blurry images)
- A white background
- Natural light
- Artificial light to brighten up items
Read up on product photography tips and see if you notice in a change in sales.
- Make it mobile friendly
An ever increasing number of us are shopping on mobile devices. This means that your e-commerce site must be multi-device friendly, fast loading and secure. It would also be a good idea to place your ‘calls to action’ (that is, phrases such as ‘Buy Now!’ and ‘Shop the Sale!’) in the swipe zone.
The swipe zone is the area on a screen where a person’s thumb naturally stretches to.Position buttons and links somewhere that makes it easier for users to select them.
- Write compelling copy text
Did you know that the quality of a product description can make or break a sale? Therefore, start by ensuring your brand and tone of voice is clear and consistent. Next, remember that customers need details, so be sure to give them the specifics in a bullet point list.
However, don’t just reel off the product spec… the best copy text accounts for the fact that features tell but benefits sell – so, paint a picture of how your customer’s life is going to be improved by owning the product you’re selling.
- Ask for feedback so you can improve
Finally, don’t assume that what’s currently working will always work. Instead, send out a series of targeted questions to your customers to gather feedback. For instance, what would they change about the navigation bar? How easy was it to find the item they were looking for and how could you improve things for them in future? You can create online surveys at smartsurvey.co.uk for free, using your customers’ experience to refine your marketing strategy in the future.
