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Website FAQs
Choosing a Hosting Service: A Primer
Are you ready for a web site? Not sure what to look for? Use
this article to help you determine the best hosting company for
your site.
Growth
Is this a company you can grow with vs. having to change companies
when you outgrow the service?
Customer Service
Many people start with a lost cost service, only to find that the
only way to receive customer service is by email. Choose a company
that offers you low cost services with a long distance phone
number for customer service. If you need a larger service, $20 a
month +, they should offer you a toll free customer service
number.
Reliability
Do they provide information about their server uptime/downtime
(and possibly even provide a guarantee)? Do they provide you with
your own IP Address? (that's a special number identification
system for a web site, vs. the worded identification most people
are familiar with.)
Choices
The type of server you will need depends on the programs you want
to run for things like your shopping cart, affiliate program, web
site pages, etc. ASP, JSP, PHP, CGI, PL, CSS programs will
influence the choice of a server and visa versa. Your hosting
service may have windows (which for example accepts ASP but not
PHP), Linux or nix-based (Apache/FreeBSD/etc.) servers.
Email Accounts
How many Pop 3 accounts (Post Office Protocol) do you want?
Basically, these are email accounts where both the to and from
accounts are your domain names. The other type, you don't want as
a business owner are "alias" accounts where the to account is your
domain name, then it's transferred to your ISP/DSL account.
Outgoing mail does not include your domain name account.
Security
If you want a shopping cart, make sure that your site is secure,
is encrypted and has the programming capacity that allows you to
produce a shopping cart, too.
Statistics
Does your hosting companies plan include monthly and yearly
statistics on each of your web pages? Will you know how someone
found each of your web pages?
Easy
Does your hosting package include a simple to understand control
panel? This is especially important if you want to maintain your
site or have someone else easily maintain it. It's one place to
visit when making changes to your site, add addresses, etc.
Protection
It is easy to password protect a page or area of your web site?
This is becoming more important as web owners develop client,
subscriber and note areas of their web sites.
Web Email Option
Can you easily read your messages on line, when you travel,
because it has a Web-based Email system?
Pluses:
--Does it offer an ezine subscription service and if so, will
it accept both text and HTML?
--Does your hosting package include an easy to use web page
builder?
--Does it include a way for you to send your files to the server?
--If you are building or having your site built with MS Front
Page, you want to make sure that the server accepts Front Page
pages.
--What are the hidden, one time only, set-up fees?
| About the Author
© 2004 From Web Site Marketing Primer: 52 Things
To REALLY Consider Before You Create A Web Site, a
new ebook by Maria Marsala, Business Coach-Trainer.
Helping you increase your bottom line and decrease the
number of hours you spend working. Join "Elevating Your
Business Ezine" at
http://www.CoachMaria.com
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