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Work & Finance >
Ezine Publishing
Most
Commonly Asked Questions About Ezine Publishing
© 2003 Terri Seymour (DCW Member)
Getting so many emails
as I do about ezine publishing, I thought maybe an article
covering the most asked questions would be useful to some of you
who are thinking about or just starting your own ezine.
* What is an Ezine?
An ezine is simply an electronic newsletter or magazine mailed
periodically to a list of opt-in subscribers. Opt-in means that
these subscribers have signed-up for or requested to receive
your ezine.
A good ezine will contain lots of useful information and
resources for the subscribers.
* Who Do I Send My Ezine To?
You obtain a list of subscribers by advertising and promoting
your ezine in several ways.
Announcement lists - Follow guidelines for posting and get
some free exposure!
http://www.smartgroups.com/groups/ListPOP
http://groups.yahoo.com/group/Announce_Your_Group
Writing Articles - Definitely something you want to get
into. Very powerful method of free promotion!
Ad swaps - Running other publishers' ads in exchange for
them running yours is a great way to get a lot of free ezine
advertising, plus you get to make new friends as well! ;-)
http://www28.brinkster.com/bluesite/swap.htm
http://ezine-swap.com/
Sigtag - Always add a sigtag to your email with your subscribe
link and an attention grabbing headline about your ezine. Very
effective!
Discussion Lists - Similar to announcement lists, but get
involved in the discussions as often as possible.
digital-women-subscribe@yahoogroups.com
hbj_chat-subscribe@yahoogroups.com
Message Boards - Similar to discussion groups. Establish
yourself as an expert who is there to help.
http://www.mcpromotions.com/webbbs/webbbs_config.pl?#156
Joint Ventures - Exchange thank you page ads with other
publishers, participate in group pop under windows, swap
publisher ads in your welcome letters to your subscribers.
Be creative with joint ventures to dramatically increase
your subscriber list!
* How Do I Mail My Ezine?
There are several ways you can mail out your ezine.
Autoresponder - A favorite of many publishers because you are
able to send out several follow-ups.
http://www.getresponse.com/index/47152
Email Server - When you are first starting using your email
server is an easy and inexpensive way to mail our your
newsletter.
Mailing List Manager - After your list grows, I recommend you
purchase an easy and effective mailing list manager.
http://hop.clickbank.net/?webcentral/lightning
Web Host - When you buy your domain, you also get a mailserver
from which you can send out your ezine. Your subscribe address
would be something like:
newsletter-subscribe@myowndomain.com
Yahoo and Topica, etc - Free mailing list managers like these
are a good way to get started on a tight budget. I used
Yahoogroups way back when they were onelist? and then egroups.
I never had any major problems with
them, but eventually wanted to take control of my own list.
* What Do I Put in My Ezine?
Lots of good resources, helpful information, a little fun,
motivational stories, original or guest articles, product or
affiliate program reviews, freebies, etc.
You must also add your personality to your ezine. That is what
makes your ezine special! Write an editorial so your
readers can get to know you and
can interact with you. Let your ideas flow and make your
ezine interesting and unique!
* Why Should I Publish an Ezine?
Publishing an ezine is important to your business because it
enables you to keep in contact with the people who are
interested in your website, your
product and you. You can build a solid foundation of trust
and respect on which to base your business success!
Answering all questions in detail is quite impossible in one
article, but I hope I have covered some of the main points that
you might be curious about. If I have not answered a
question you may have, feel free to contact me anytime. Thank
you.
| About the Author: Terri
Seymour and her husband Terry offer a no-cost, non-MLM
home business opportunity. They strive to help you build a
successful home business. They also provide a website
building service. Take advantage of the gifts,
resources & more provided for your home and business at
http://www.seymourproducts.com FREE ecourse at:
business-building-ecourse@getresponse.com |
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