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The Importance of Signatures
- by Vivi Gonzalez (DCW Member)

We have all seen them – that ‘tag line’ at the end of emails. They promote sales, membership drives, contests, you name it! Signatures, or Sigs, have been increasing in popularity for a while now. Everyone, whether business or personal, has a sig. They can be great marketing tools, but only if you are familiar with the know-how’s and netiquette of using sigs.

Almost all email programs now offer the options of including a sig in your emails. Some even allow you to assign specific sigs to certain email accounts. You can either include text as a sig, or attach a graphic. The possibilities are countless! In most email programs, such as Outlook and Outlook Express, you can access this feature through Tool, Options, Sig